I used YouGov profiles to research my potential target audience. Before doing this research, I was aiming at a teenage audience, similar to myself. This was because I enjoy these style of films and know many other people who also do. After researching it, I discovered that the actual Scream films attract a much older target audience, whereas the TV show attracts an audience that is ideal for me. This means I will have to create my film in a similar style to the MTV show, which is what I was originally planning on doing.
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